Is this semester actually already over? It’s hard to believe that three months have already come and gone. But reflecting back on the semester, I feel as if I’ve not only grown academically, but personally. There were so many aspects of the project that pushed me out of my comfort zone and challenged me in […]

As the project is coming to a close, one of the last steps our group had to do was conduct a focus group for our prototype. We ended up gathering a group of eight people, including roommates/housemates, friends, teammates, or peers. While we did not choose people in order to gather a specific sample group, […]

With the semester approaching a close at record speed, prototyping signaled that our project itself is also approaching its final stages. The process of turning our idea into reality seemed both exciting and daunting at the same time. It was exciting to finally see our idea come alive, but daunting in figuring out how to […]

The next step in the project, ideation, was overwhelming to me at first. Although I was a little more comfortable with generating ideas due to the bootcamp we went through at the beginning of the semester, I wanted to think through each idea I came up with before putting it on our board. As a […]

By approaching this step in the process individually, it was interesting how distinct the differences between our problem statements were. However, I thought this was a great way for our group to refocus once again of the underlying scope of our project. The in-class work that we did of sharing our problem statement with a […]

Throughout the project experience, my group has had a little bit of trouble keeping our original project scope in mind when we move forward with each step of the process. However, with this next stage, developing a persona and journey map helped us focus more on that original scope than in previous stages. During the […]

Looking back on the entire interview process, it went mostly as I expected. Having interviewed people while I was the writing intern for W&M News, I knew I would be comfortable with conducting them. I love getting to talk with people and finding out more about what makes each person unique. However, one thing I […]

First of all, the observations ended up being a little harder than I initially expected. I typically consider myself an observant person, so I was excited at the idea of using one of my strengths to benefit the project. However, I quickly realized that observing for research purposes is much different than being observant and […]

Now that the Design Thinking Boot Camp has come and gone, I’ve had plenty of time to meditate on the entire experience. Whenever Professor Luchs first mentioned the two-day boot camp, I’ll admit that I dreaded what it entailed. I consider myself to be an innovative thinker. Yet, when the idea of designing a new […]

Hi, I’m Hannah! I’m a senior English major and marketing minor. I’m from a very small town in Southwest Virginia, bordering the Tennessee/Virginia state line. Some of my hobbies include reading, writing, doing Pure Barre, petting dogs, spending time with friends, and listening to music. On campus, I’m involved in Baptist Collegiate Ministries as a […]